Case studies

How fan channels win with Stream Builder.

Three real stories. Three different goals. One result — a stream that looks as professional as the content deserves.

Match Day Automation

Anfield Agenda

with Craig Houlden

Anfield Agenda stream overlay
Automatedlineup reveals
Real-timelive match stats
Zeromanual graphic updates
The challenge

Before Stream Builder, Craig and the Anfield Agenda team spent valuable pre-match time manually updating graphics, copying in lineup data, and scrambling to keep stats current during the game. Every distraction from the production was a distraction from the content their viewers came for.

The solution

Stream Builder built a fully automated match day system for Anfield Agenda. Lineups populate automatically when confirmed. Live match stats update in real time throughout the game. Super chats display on screen as they come in. Craig shows up for kick-off and everything is already live.

Stream Builder has been a game changer for us at Anfield Agenda. The automated lineups, live match stats, and real-time superchat display have taken our streams to a new level. The guys are a joy to work with, and I can't recommend their service highly enough.

Craig HouldenCraig HouldenAnfield Agenda
Audience Growth

One Leeds

with Conor McGilligan

One Leeds stream overlay
1M+views in 28 days
Dramaticwatchalong view increase
All-platformengagement boost
The challenge

Conor was already producing quality content for One Leeds, but the presentation wasn't keeping pace with the ambition. Generic overlays and manual graphics meant a channel with real momentum wasn't converting that energy into the audience numbers the content deserved.

The solution

Stream Builder rebuilt One Leeds' entire stream presentation from the ground up. Custom overlays, live data integration, and a consistent brand identity gave the channel the broadcast-quality look its content deserved. Paired with ongoing creative support, the results came fast.

Working with Stream Builder has been a total game-changer. The support, strategy, and creative input were next level — it wasn't just about improving content, it was about unlocking a whole new level. In the first month alone, I saw over a dramatic increase in watchalong views and a massive boost in engagement across all platforms. This month we hit 1M views in 28 days and their overlays and support have massively helped me achieve this goal. Couldn't recommend them highly enough — if you're serious about growth, this is the team you want in your corner.

Conor McGilliganConor McGilliganOne Leeds
Sponsor Revenue

Hammers Chat

with Geo Mackie

Hammers Chat stream overlay
Activesponsor revenue stream
Persistentbrand presence throughout
Zeromaintenance friction
The challenge

Geo and the Hammers Chat team were already generating revenue from their channel, but matchday streams weren't working as hard as they could. Without a professional way to display sponsor branding, landing brand deals was difficult — potential partners needed to see a polished, consistent placement before they'd commit. And even when a deal was in place, making it look right manually added unnecessary friction to every stream.

The solution

Stream Builder integrated a persistent sponsor placement directly into Hammers Chat's overlay — present throughout every live stream, in the right position, at the right size. The build-up show and watchalong both carry the brand automatically. No manual work each stream. It just works.

Since working with Stream Builder it has really enhanced the graphics for our build up show and watch along for every West Ham United match, offering sharp visuals and giving viewers the team, the match statistics with the live score and clock as well. It's allowed us to easily incorporate a brand deal and to have their logo present throughout the live stream, giving us a revenue stream back into the channel. Whenever we have required assistance, they've been on hand to help immediately and efficiently too but we don't require assistance anymore as it just works. And we like things that just work.

Geo MackieGeo MackieHammers Chat

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